Photo Happy Hour

Kicking off 2024 the right way

Michael Mowbray, Carl Caylor, Dan Frievalt Season 5 Episode 81

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As we kick off 2024, we cover diverse topics like ImagingUSA, SYNC, email marketing, annual planning, and cheese curds. Good stuff.

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Episode 81 
 
 

Michael: [00:00:00] Hey, and welcome everybody. Come on in. Have a seat at the bar. I'm your photo Happy hour bartender,  
 
 

Michael Mowbray. And Dan  
 
 

and Carl are cracking up because I really screwed up. Just before trying to read this anyway, so now I'm doing it without reading it and that's why it sounds so good. 
 
 

Carl: So much gooder. 
 
 

Michael: you cracked open a beer. Carl, 
 
 

Carl: I did 
 
 

Michael: what'd you crack? Open 
 
 

Carl: a poet, it's a dark beer from a local brewery down the street. 
 
 

Michael: A poet 
 
 

Carl: a good poet. 
 
 

Beer. Yep. 
 
 

Michael: Dead Poet Society. Oh, captain, my  
 
 

Carl: No, like the Raven, they have a kind of head of. Yeah, it's good though, nice 
 
 

and smooth. Not as good as their drinking a milk oatmeal, but stuff is three times a potency of normal beer. 
 
 

It's pretty 
 
 

pricey,  
 
 

Michael: it's worthwhile drinking. 
 
 

Carl: 11.4% alcohol volume. 
 
 

Dan: So you only shotgun two of those instead of the regular 
 
 

Carl: Two [00:01:00] of those. Oh my gosh. I'd be like having six beers. 
 
 

Michael: It saves time. 
 
 

Carl: yeah, it's Tuesday, normal. Tuesday,  
 
 

Michael: So in case you're joining us for the first time, 
 
 

we are three professional photographers who have been around for a while and we know a few things. We've done a few things, some things we can talk about, some things we can't, and we'd like to get together, have a few drinks, and talk about photography, what's going on in the world of photography, give some tips, give some tricks, talk some sas. 
 
 

And today we're  
 
 

talking about.ImagingUSA and other  
 
 

conventions coming up because imaging USA is coming up pretty quick. Matter of fact, you might be listening to this on the plane as you're going to imaging USA.  
 
 

Dan: Ooh.  
 
 

Michael: if you're one of our four listeners, 
 
 

Carl: Or six, 
 
 

Michael: or  
 
 

Carl: depending on the week,  
 
 

Michael: if we count the guy in Latvia who likes to tune in, so 
 
 

Carl: That's true. 
 
 

Dan: Hey, speaking of which, 
 
 

Michael: o. 
 
 

Dan: the stats? We, the [00:02:00] stats from last year? 
 
 

Carl: Yeah.  
 
 

Michael: looked at him yet. 
 
 

Dan: Top 25% of all podcasts 
 
 

Michael: Nice. 
 
 

Dan: over seven, 7,000 downloads. 28 countries. Yeah. 
 
 

Michael: Including Ole and Latvia.  
 
 

Dan: They did have the countries in, but I didn't save that stat. Now, I wish I would've. 
 
 

Carl: Oh, I didn't look at it yet, so maybe I will. I'll be able to see it then. 
 
 

Dan: Have to look at it and I, I deleted, 20 or 30,000 emails yesterday, so I'm sure that one is gone. 
 
 

Carl: Actually.  
 
 

Dan: I still have,  
 
 

Carl: tip for everybody how to do that. 
 
 

Dan: yeah, I 
 
 

still have 32,000, so I got rid of half my emails yesterday. 
 
 

Michael: Wow. And it worked for me and then it didn't work. So it worked on one account and didn't work on the other one. Both run through Gmail, so I have no idea why I. 
 
 

Carl: And I cleaned down my note before I thought of what you did which would've been brilliant. But what I did is, hit the [00:03:00] search bar and I. Everything I see show up quite a bit or quite often. Like receipts from the lab or whatever. I just hit search in there and it brought 'em all up. 
 
 

It's like top, it's like bottom. Delete all of them. And I did that through all the different things that that we see on an everyday basis basically. And it went pretty quick, but I liked. Your idea. I mean that, that's sweet.  
 
 

Michael: So tell, yeah. Tell everybody what you did, Dan. You got rid of 30,000 emails quickly. How'd you do it? 
 
 

Dan: I used my friend chat, GPT, and I asked it to basically tell me the write a code to search all the emails from 2022 and older. Of the emails that I had not read, because I get emails and I generally just read the ones that I want to read each day. And then the other ones just keep building. So it's, it was hard to filter that out. So then it dawned on me [00:04:00] yesterday I should just ask Chat GPT, and then it gave me a code. I plugged it in the search and then it filtered by all the ones that I had not read and just delete it from there. But it only works. Yeah, on Gmail. From what I could get it to work. And so that, and that's what's weird. I have to figure that out yet. And I even asked it how did you do like Microsoft Exchange or if you use Mac mail? Mac mail it won't work, but you can set up filters. So I might end up setting filters. Which back to what you said, Carl, is like the lab stuff. 
 
 

I created a sub email that's lab. 
 
 

Carl: I hope. 
 
 

Dan: It's a lab email, and that is where all my lab stuff goes just into that, dumps into that box, which other people say, you could just do a filter. I'm like, oh, that's pretty smart too. But I just created an email that says, lab at, and then my domain, and then all the lab is in there. 
 
 

So that's pretty easy to clear out. The problem is, when you sign up for so many things as I [00:05:00] do, and yeah, it gets whew, you're getting so many different emails and we all have that junk. Email that we put down for, everything that we 
 
 

don't really  
 
 

Michael: I, use yours. 
 
 

Dan: in mind. If you don't want to get the seniors unlocked emails from me, you all have 
 
 

Michael: Oh my God. 
 
 

Dan: could tell. 
 
 

Michael: I get four. Every time you send one out. I get four of them. 
 
 

Dan: Yeah. I you and that's part of my problem too, because I'm always testing stuff, so I have. I keep signing up for things to test my funnels and stuff, so yeah, I get six of 'em every time yeah. Yeah. It's, I'm even worse to my, to myself, but yeah. 
 
 

Carl: I get research for backcountry tents and sleeping bags and hiking poles, and 
 
 

it's okay, somebody knew that I was researching that kind of stuff, and all of a sudden I get bazillion outdoor backcountry. High-end gear. 
 
 

Michael: Social media's getting so bad [00:06:00] now too that you don't even have to click on an ad if you just like. Like you're like scrolling and then you get distracted and and it adds up on your phone. Like in an ins in the Instagram feed, you're gonna see that ad and all the other stuff in that category. 
 
 

'cause they know that you paused there. 
 
 

I'm like, you gotta be kidding me. I didn't even pause here on purpose. 
 
 

Why am I getting ads for pajamas? I don't wear pajamas, I don't wear 
 
 

Dan: Oh, hey. Anyways, so back to. 
 
 

Carl: So anyway.  
 
 

Michael: I  
 
 

Dan: Hey speaking of which sort of roundabout. Last weekend, I went and saw Dan McClannahan for the Minnesota T-C-P-P-A. And we I stayed with the gracious hosts, Nate and Theresa Peterson, an MP photo and design. And we all had a, like a slumber party sleepover at in Nate's studio. 
 
 

Dave Union, myself, and Dan, and I brought my cott that I had brought down to Texas, and that was quite a few years back. And [00:07:00] let's just say I've gotten older and that cot got older and it wasn't comfortable at all. And Dave's air mattress kept deflating. So in the middle of night, like three, four times I heard blowing back up. Dan's been completely flat. So here we all are grown men. A slumber party sleepover with subpar 
 
 

Carl: Sleeping gear. 
 
 

Dan: Yeah. Yeah. But it 
 
 

was 
 
 

Michael: Nate.  
 
 

Dan:
 
 

blame Nate. Yeah. 
 
 

He should have had like better accommodations for 
 
 

us,  
 
 

Carl: Here 
 
 

you had heat? Come on. 
 
 

Dan: but yeah. So the old Texas story came up about, yeah, Michael. And there's this itchy trigger finger. 
 
 

Carl: Oh my. 
 
 

Michael: See I was half awake too, 'cause my air mattress kept leaking when we were on that Texas trip. So I was probably half awake and I heard some scuffling and rustling. We were warned about trespassers.[00:08:00]  
 
 

Dan: We were. 
 
 

And now that I think about it, I should have brought my portable hammock that I used for camping. I guess strung that up 
 
 

between a few light stands or something. 
 
 

Carl: I'm sure he has some CS stands that'll hold you  
 
 

Dan: Some sea stands, some sandbags. That would've been, that would've been pretty funny. 
 
 

Carl: All the fun stuff. Hey, we got imaging coming up. 
 
 

Michael: We do. 
 
 

Dan: We do have 
 
 

imaging coming up. Tell the, tell our listener what imaging is. Carl. 
 
 

Carl: SA is the National Convention for the Professional Photographers of America. It is insane. There'll be between 10 and 12,000 people there or more depending on who you ask. But there's a very large,  
 
 

Dan: Let's just say it's not small. 
 
 

Carl: it's not small.  
 
 

Dan: it's not small and quaint. 
 
 

Carl: No you'll see a lot of people in bump elbows with people that think the same way you do, which is cool. 
 
 

It's great for networking. 
 
 

We'll  
 
 

Michael: [00:09:00] that. 
 
 

Carl: about that. Yeah. That's you, Michael. But 
 
 

Yeah. 
 
 

Dan: be a lot of photographers 
 
 

Carl: there'll be a lot of photographers there. And and we'll talk a little bit more about networking and stuff, but there's programming, lots of programming on you name it. Theme, they'll be talking about it. Business and photography and lighting and it's crazy cool. But then there's a huge trade show. There's live judging this year. There's pre-convention classes that are all day long or two day long. It's just, it's a crazy cool situation. It's in Louisville, Kentucky. Oh, I said it wrong. Louisville Val. Hello? It's in Kentucky. I hear, 
 
 

I heard that there's bourbon in and around the area, so 
 
 

Dan: heard that too. We 
 
 

might have to test that theory out. 
 
 

Carl: We 
 
 

are  
 
 

Michael: heard a nasty rumor that some of y'all might be teaching too. 
 
 

Carl: we are, I'm [00:10:00] teaching all day Friday on. The merit image review, how it works and what it takes to create merit worthy images, whether you're doing a merit image review and working on your degree, or if you just want to be better for your guests in your studio. It's all the same concepts. So we're doing hands-on stuff all day Friday. Daniel you're, speaking on 
 
 

Michael: The big stage. 
 
 

Carl: big stage. 
 
 

Dan: big stage? Is 
 
 

it the big stage 
 
 

I guess so. 
 
 

Yeah. Monday 20 January 29th from five to six. 15, I think I'm 
 
 

gonna be talking about how to elevate your photography with artistic vision. 
 
 

We're gonna talk about artsy fartsy stuff that everybody likes to go to instead of business stuff that nobody likes to go to. 
 
 

Carl: And should. 
 
 

Dan: I strategically use that title will hopefully fill my class, [00:11:00] but I am competing with the the award ceremony. So everyone getting their degrees their master of photography, master artist wedding, 
 
 

Carl: Yeah. 
 
 

Dan: All the degrees correct, 
 
 

Carl,  
 
 

Carl: Yep. 
 
 

Dan: all the degrees. 
 
 

Carl: The degrees. And then, but you will be done. Your program will be done in time to. See the final IPC final, the actual judging competition, not merit review, but the competition that PPA did this year. And you'll be able to be there in time to see who wins each category and who then is gonna walk out with a check for $10,000 
 
 

Michael: What? What? They didn't tell me there was gonna be money involved. 
 
 

Carl: money. 
 
 

Big money. 
 
 

Michael: Maybe they did tell me. 
 
 

Dan: I didn't. 
 
 

Michael: I. 
 
 

It just sounded like work, so I said, eh. 
 
 

Dan: I would've spent a lot of money not to win.[00:12:00]  
 
 

Michael: Right. 
 
 

Carl: you never know. 
 
 

Dan: I didn't know that. Yeah. 
 
 

Carl: is all heads up one image against the next. 
 
 

Dan: the World Cup, they're gonna announce the World Cup 
 
 

Carl: They they're gonna announce the top tens from each country in world Cup there, and a little. Behind the scenes that you guys didn't hear it's secret. You can't tell nobody. All the four of you that are listening I think we're gonna have a pretty good showing. 
 
 

Michael: Oh, ooh. 
 
 

I think Carl knows  
 
 

Track 1: something. 
 
 

Carl: see. 
 
 

Dan: Some juicy nuggets of 
 
 

Carl: We don't know particulars. We heard that, that we're not gonna be. We heard we're not gonna be embarrassed, so that's a good thing. We'll, we're gonna keep our high hopes and see what ha, see where it takes us, but 
 
 

Michael: In case people don't know, the World Cup is kinda like the Olympics of professional photography. So we submit we have a USA team 
 
 

and they actually get jackets and stuff and they have a, they have an [00:13:00] anthem and all kinds of things and they parade and a flag and all that. And they,  
 
 

Carl: what's in USA? 
 
 

Dan: You didn't 
 
 

tell me. We'll be talking about this, 
 
 

Carl: it's competitive. It's very competitive. It gets down to the hundredth of a point which separates country to country. Or it has been that close in years past. We'll see what 
 
 

happens. I heard that Mexico is not part of it this year which  
 
 

Michael: they're. 
 
 

Carl: that's right.  
 
 

Dan: I think They got busted for PS or something. Is that it? 
 
 

Carl: But yeah it's a pretty competitive thing and it's pretty awesome because the work, that we see every day and even, across our country is that that we're accustomed to. And I guess it's the easiest way of saying it but when you start getting out of. Our country in different con concepts, different cultures, different mindsets. It's really cool to see some of the things that come up that people come up with in other countries that are probably very normal to [00:14:00] them. But it's unique to us, so it's a good, another great sharing experience to. Get inspiration and new ideas. We used to do this when we were back in high school wrestling. We used to go to tournament a long way away. And we used to stay with the wrestler above us or below us in our weight group from the hosting team. And it was a fun experience and I always remember back to that when we're thinking about this the World Cup because you go other places and you get different ideas because of different. People. And it's a cool situation this year. The actual announcement for the winners is gonna be here in the us it's gonna be at Texas at, right during Texas school, at the beginning of Texas school. If you get a chance to, and you wanna go there the end of April yeah. Banquet's gonna be going on. 
 
 

They're gonna be making the announcements who's. Who wins and what all happened. And we're just gonna preliminary at imaging USA as far as who made the top tens. But in [00:15:00] April at Texas School, we'll get the actual results. It's gonna be a lot of fun. 
 
 

Michael: Some year, I actually want there to be a tie because then, they can go to the tiebreaker rule, which is actually a cage match of the of the individual teams.  
 
 

Carl: And we got shirk in our team. So I'm just 
 
 

Michael: Exactly.  
 
 

Dan: Yeah, that would be a interesting battle. Yeah. 
 
 

Michael: And the 
 
 

Carl: yeah, we've got, 
 
 

Michael: mu noses too. I've seen those guys in fights. So 
 
 

Carl: I, you know what? I think our chances are pretty good. 
 
 

Dan: So maybe to be a good photographer, you have to be a good 
 
 

Michael: Gotta be a good fighter. 
 
 

Dan: Technically. Yeah. 
 
 

You have 
 
 

the good fighter, like MMA cage match. 
 
 

Carl: we're gonna, we're all gonna shave our heads and yeah, you can't be good unless you're bald and a cage fighter, but, okay. Got 
 
 

Michael: Yeah. 
 
 

Carl: Yeah, don't think it works that way. But anyhow imaging, USA, yeah, it's coming up. If you, and you can go register there on the spot too. Kentucky's kind of a cool situation [00:16:00] because. It's pretty central. I didn't realize I'm only five hours and three minutes from here to the hotel. I just, yeah. I Googled the other day. Dan,  
 
 

Dan: you were five hours, six minutes. Wow. 
 
 

Carl: Yeah. I'm like, I'm 
 
 

glad I didn't get a flight. It's not gonna be 
 
 

That bad to get there. These, when we went to Tennessee that year, Michael and I drove through a snowstorm, 
 
 

Michael: Yeah, 
 
 

Carl: snow and ice storm. 
 
 

Michael: Year I drive down that way. 
 
 

Carl: yeah. Crazy. But it'll be fun. So  
 
 

Dan: Yeah. And they  
 
 

Carl: to this and you haven't signed up yet, 
 
 

just show up. 
 
 

Dan: the show up, is a trade show still free? Is 
 
 

that correct? If you want 
 
 

Carl: I believe so. 
 
 

Expo Pass only. Yep. 
 
 

Dan: one of the largest photography trade shows. Am 
 
 

I, wrong with 
 
 

Carl: I, no, I think you're right. Yeah. The only thing I can think of that might come close to it is spac. Which is already done this year. Or actually it's this 
 
 

Michael: Things like this week. Yeah,[00:17:00]  
 
 

Carl: this week. And then WPPI, but I don't think either of those two are nearly as large as PPA and especially the last few years 
 
 

Dan: used to be 
 
 

Carl: used to be huge. 
 
 

Dan: huge, but it's really, yeah. I went last year to the trade show when  
 
 

Carl: Less than it was.  
 
 

Dan: Yeah. No, no comparison. 
 
 

Michael: I imagine everybody at home sitting there going but is Mole gonna be at the trade show at imaging? And the answer is no. 
 
 

Carl: And yes  
 
 

I'll be there. I'll wear my shirt. 
 
 

Michael: If you're a mo like customer and you're on the mailing list, we may have a special mailing with a special discount code for imaging USA. So it'll be just like we were at the trade show without spending tens of thousands of dollars to be there. 
 
 

And I, I pass that savings on to you, my  
 
 

Carl: There you go. How kind? 
 
 

Michael: and I can stay home. 
 
 

Carl: Yeah. 
 
 

And it's a pricey one this year, I heard some rumblings. [00:18:00] Yeah. But this year is pricey. Yeah. You can't plug into your own. 
 
 

Dan: Yeah, and I have, I haven't been to imaging for quite a few years. I was set to speak in at the covid year, and of course that was all virtual 
 
 

And so it's been a few years. So I'm like, Hey, I'm, I miss my PPA friends and 
 
 

I'm going to like to go. And I was like if I'm going, I might as well. 
 
 

Fill out the speaker form and see if they'll have me speak, because 
 
 

Carl: absolutely. 
 
 

Dan: At least I can break even.  
 
 

Michael: Exactly 
 
 

Carl: Almost. Yeah. 
 
 

Dan: so for 
 
 

those who wanna get into speaking and think it's glamorous and you make lots of money you don't, you do it 
 
 

for giving back  
 
 

Carl: again, 
 
 

Michael: right. 
 
 

Dan: to attend these conferences and, break even. Not even. It's 
 
 

still gonna cost me money, but 
 
 

Carl: it'll cost us money.  
 
 

Dan: Yeah.  
 
 

Carl: okay. 
 
 

Dan: it's totally fine. Yeah. I'll also be speaking in the Novato booth [00:19:00] on Monday the 29th from one to 2:00 PM and the h and h booth on Tuesday the 30th from one to two. So if you are going and you see me say hi, or if you wanna. Catch any of my programs, that's where I will be. 
 
 

Carl: There you go. 
 
 

or, 
 
 

Dan: Yeah. Definitely say hi because that's cool when, we do these podcasts, I do the training, I do the peak summit and stuff, so it's always so virtual that it's nice when people be like, Hey, I know you, or, Hey, I bought that. I used it. I didn't watch it yet, and I can yell at you and say, make sure you watch those 
 
 

Carl: Because we know when you're doing, when you don't. 
 
 

Dan: Yeah, 
 
 

we do. I.  
 
 

Michael: will this template work in Microsoft Paint? 
 
 

Dan: Right. 
 
 

Carl: Sure. 
 
 

Dan: Why do you send me all those [00:20:00] emails? Actually, at imaging years ago, the last time it was, I was in person at imaging. A guy came up to me, he's Hey, I know you. You're the guy that sends all those emails. I'm like, oh, shit. He's no, I appreciate it. You got some good stuff in there. I'm like thanks for saying that because sometimes I like, I. 
 
 

You only hear the bad 
 
 

usually, especially through social media, through email, people like, why are you sending me all this garbage and unsubscribe me? I'm like there is a button right below you can hit unsubscribe.  
 
 

Carl: Yeah, 
 
 

Dan: So 
 
 

Carl: I can't  
 
 

Michael: the ones who call up and they're all angry about you sending them an email. I'm like, I'm sorry I didn't ruin mean to ruin your day. I. Click on subscribe, like I'm hanging up now. That's the same thing. Click 
 
 

Dan: Yeah, 
 
 

You did sign up. The same thing with me going and deleting 32,000 emails. 
 
 

I signed up for that. Like I didn't just, everything I do is legit. Like you have to sign up for it. It's not just like I'm illegally getting your email. 
 
 

Which by the way, I should mention, [00:21:00] if you have a system. As a photographer or whatever, you should have something where people can unsubscribe. If you have a newsletter or anything you're sending out, just don't bulk send stuff. 
 
 

In fact Gmail is really cracking down on that. But it's technically illegal and and it's illegal to just scrape emails and send it out as well, which I don't do, like everything's legit. 
 
 

You you sign up or you purchase a product. That's how you communicate. But you can always unsubscribe and. Or you can do the bulk, get rid of emails or you could unsubscribe, if you unsubscribe for me, I'm not gonna take it personal, but you're just gonna miss out on some really cool stuff 
 
 

Carl: That's 
 
 

right.  
 
 

Dan: that, you know  
 
 

Michael: Then don't come. Don't come crying to me. And when you missed out on that special offer, that's all I gotta say,  
 
 

Dan: Yeah, exactly. Exactly. Or you can unsubscribe and then subscribe again. 
 
 

Carl: and some people do. 
 
 

Dan: They do. Exactly. 
 
 

Michael: Yeah, 
 
 

Dan: Yeah. Yeah. 
 
 

Michael: it's a vicious. 
 
 

Dan: And then it's.[00:22:00] I'll have a deal that will end. I'll send several emails. It's ending. It's ending. This is your last chance to get the special. And you got a bunch of people that like, why are you sending so many emails? 
 
 

But then I also get a lot of people at the end saying, I missed this. Can I still get the discount? 
 
 

Carl: right. 
 
 

Dan: win. I said 10 emails. 
 
 

Michael: I know. Or this is the classic one. I had it happen recently and it's like the 2nd of January. Oh, can I still get in on that year end tax savings sale? No, it's over and. The idea of it was that you would buy it in 2023, so you could write it off on your 2023 taxes. 
 
 

Carl: Yeah. 
 
 

Michael: It's 2024 
 
 

Carl: Yeah. 
 
 

Michael: Happy New Year. 
 
 

Dan: I am counting ahead. I'm gonna have a great 2024,  
 
 

Carl: there you go. 
 
 

Michael: Yeah  
 
 

Dan: and in that case I should buy it at full price. 'cause then that's more I can deduct. 
 
 

Michael: right. 
 
 

Dan: That's your next 
 
 

email. Double your prices. 
 
 

Michael: You just write it off. 
 
 

Dan: Just write it off. 
 
 

Michael: Just write it off.[00:23:00]  
 
 

Dan: write up. 
 
 

Michael: I dunno if Carl get that one. 
 
 

Dan: I don't think so. 
 
 

Michael: shit's Creek. 
 
 

Dan: That's a 
 
 

shit's creek. 
 
 

Carl: That's why I was drinking already, 
 
 

but I'll drink again. That's fine. 
 
 

Dan: I'm the face of the company. I need this cream. You can't write off a face cream. But if I come in and look all leather, no one's gonna buy my products. I'm the face of the company. It's a write off. 
 
 

Michael: That along with just folded in. 
 
 

Dan: Just pull it in. Just pull it in. If you say fold it in one more recipe, 
 
 

Carl: Oh my gosh. 
 
 

Michael: Oh. 
 
 

Carl: we have. Imaging. Yeah. Forward. Guys. Here we go. Here we go. So I know you just have so much shit to do. And imaging this year is a compact. I was putting my year in yearly calendar put together here, which is in the dark. You can't see it, but it's right there. 
 
 

Michael: As you're listening, he's gesturing in the dark. 
 
 

Carl: Yeah. Okay. [00:24:00] Get this Dan. I got those every year, but now I found this one. It's you write the dates in it, so it's you just, it's one of those dry erase boards and 
 
 

you keep It from year to year. So you just write the dates in the month and you just keep them going.  
 
 

Dan: a lot of work. You gotta write this already has the dates and the months written 
 
 

Carl: I know, but 
 
 

Michael: get to the end of February. I'd screwed up 'cause I'd forget it's a leap year. 
 
 

Dan: Yeah. 
 
 

Carl: There's that, but the thing is, this year I was into November, December, I'm like, shit, I'm already booking things for June, July, August, and it is not here. So now I can, as soon as the month is over, you can eventually just start 2025 on it and then so on and so forth. So it just continues. 
 
 

Dan: But what I like is I have every year still posted so I can look back at it and then I 
 
 

Carl: I got that too. I just take a picture of it now. I kept the last couple of  
 
 

Dan: that's a good idea. Yeah. I'm  
 
 

Carl: take a picture [00:25:00] of this now. 
 
 

Dan: this is 
 
 

I'm going on five years of these large calendars, 
 
 

so I'm running outta the room. Ooh. 
 
 

Carl: That's just it. They take up a lot of room this now. Shoot. I'm just gonna, it's gonna stay here and you're gonna erase it when I, towards the end and start over again. 
 
 

It's gonna discontinue. But the point of this was that I started scheduling all the different things that are coming up. And you notice that between imaging US, a and Sync this year is not many weeks 
 
 

Michael: Yes. 
 
 

Carl: all. 
 
 

Dan: That's. 
 
 

Michael: reason why I'm not gonna. 
 
 

Dan: Imaging got pushed back this year. 
 
 

Carl: It is  
 
 

Dan: It used to be the first or second week in January, right? 
 
 

Yeah. Yeah.  
 
 

Carl: this year it's not. But so moral of the story is we get back on the first or 31st of traveling back here and sync print competition is the eighth, the next week. 
 
 

Yeah, it's that quick. If you haven't entered [00:26:00] the sink print competition yet, and you're thinking about it if you're gonna be there, you can't enter If you're not there, I don't think anymore.  
 
 

Michael: Idea. Probably not. 
 
 

Carl: but I know, I think the early bird just got done. But you can still enter. But get those done because I heard some of the numbers. As of like yesterday or the day before, we were already over 800 images and there was still 24 hours in the, 
 
 

Michael: So what days are you judging that? 
 
 

Carl: we were judging that the eighth, ninth, and 10th. 
 
 

Michael: I'm busy. 
 
 

Carl: Yeah. Eighth and ninth we're gonna, we have the 10th in case we overflow, which I have a feeling we're gonna overflow Yeah. 
 
 

But there's still time to sign up for sync as well. And I did see on some of Doty's posts that there are people that found out that they were not able to go at the last minute and they have tickets for sale. So check out those [00:27:00] boards on the sync sites and you might be able  
 
 

Dan: time has passed, though. That ship has 
 
 

Carl: get it. Okay. 
 
 

Dan: Especially by the time this comes out. So 
 
 

Carl: oh, maybe.  
 
 

Dan: the transfer, yeah, I think had to be done by. 
 
 

Carl: A certain date. 
 
 

Okay, nevermind. But you can still go to Sanc. 
 
 

Michael: You can and I will be at that trade show. So there you go. 
 
 

Carl: go. 
 
 

Dan: Oh, there 
 
 

Carl: can get your hands on the equipment and the toys and, 
 
 

Michael: That's right. 
 
 

Dan: I. 
 
 

Michael: go to that one because it's smaller and it's warmer. 
 
 

Carl: Yeah. And Dan speaking there on the big stage too. 
 
 

Michael: Yeah. I. 
 
 

Dan: Yeah, I should spread out my speaking engagements, but it seems like every other year. Then I just bank everything at once. But I was yeah I filled out for imaging and then here, so then I talked to Darty and Darty iss yeah, we'll have you. And then imaging got back to me a few months later saying, we're sorry. 
 
 

We're so far behind on getting back to people, but you're in. I was like, oh, cool. I'll be at both.[00:28:00]  
 
 

Michael: Yeah, it'll be fresh. Then you'll have some practice then. 
 
 

Dan: Yeah. 
 
 

Yeah. 
 
 


 
 

Carl: It's two different programs though. 
 
 

Dan: Yes. 
 
 

Yeah. Yeah. 
 
 

Michael: that's your damn fault then. 
 
 

Dan: Then not only that, then yeah, H and h asked me to do a program in their booth, and instead of doing a different program that I had a couple different programs that I could have done, I decided to 
 
 

Carl: Putting new one  
 
 

Dan: create a whole new program. But that's only half an hour. 
 
 

So  
 
 

Carl: Yeah. 
 
 

Dan: We can. 
 
 

Michael: Like a podcast. 
 
 

Dan: Yeah, if we could both 
 
 

BS here for 
 
 

an hour. I know, 
 
 

I won't have you guys. Oh, Carl, maybe you should come in the booth and we 
 
 

Carl: yeah, we could do that. The funny thing though, we used to do a lot of the trade show booth programs when I was when Kodak was there. You, you heard of those people, Kodak 
 
 

long ago. But I never did care for doing the trade show programs because I. Not a lot of people can stop and stand there for a half an hour. They're moving through because there's a lot to get to. This is a [00:29:00] big trade show. You 
 
 

got a lot to look at 
 
 

Michael: You feel like a carnival barker? 
 
 

Carl: That, and you're repeating yourself over and over again. You never get to the end of your program because people ask the same question, but every five minutes because they weren't there 
 
 

five minutes ago. 
 
 

Michael: Yeah. 
 
 

Carl: It's  
 
 

short-depressed-guy_1_01-17-2024_192637: ah, 
 
 

Michael: You got people way in the back. They can't quite hear and it's what did he say? Blessed are the cheese makers. What life of Brian reference there? Nobody.  
 
 

Dan: that.  
 
 

Michael: I. 
 
 

Carl: drinking again. There you go. 
 
 

Michael: from the Sermon on the Mount, the people are way in the back. What did he say? Blessed are the cheese makers. 
 
 

Carl: Yeah. Hey, did you guys hear that? Those Green Bay packing people beat the Dallas Cowboys? 
 
 

Dan: Yeah, I, did.  
 
 

Michael: I didn't know 
 
 

when did that  
 
 

Dan: No, they 
 
 

didn't  
 
 

Carl: on the news. 
 
 

Dan: They 
 
 

didn't beat 'em. They freaking crushed 'em. 
 
 

Carl: I dunno. Was I the only one on Leonardo creating images of Packers, stampeding, Dallas [00:30:00] Cowboys, and trained engines running over the railroad tracks that were all cowboy people and. 
 
 

Michael: Oh, no, I was on Midjourney creating photos of sad Cowboy fans. 
 
 

Dan: Yeah, you did that. I did The meme about Jerry Land is now Lambo South. 
 
 

Michael: Yeah. 
 
 

Carl: So now let's see. What is it, how, what's the stat that 
 
 

Green Bay has more and that stadium than Dallas? That's. 
 
 

Michael: They have three playoff wins in at T Stadium. Dallas has two in their own stadium. 
 
 

Carl: Yeah. 
 
 

Dan: Did I send you guys today? I said so if love keeps improving, 
 
 

he'll go crazy in 10 years and end up a jet in year 12. 
 
 

Michael: Yes. 
 
 

Carl: And probably get hurt the first play or something. Yeah. 
 
 

Dan: Yeah  
 
 

Carl: I. 
 
 

Dan: I can name that tune. I can get hurt in one play, 
 
 

Carl: We're gonna, we're gonna be better than Rogers. It took him four three and a half or so. But I hate to [00:31:00] tease any team, but it's just, it's the cowboys. I hate to, I it's not right to tease other 
 
 

Michael: Oh, it's totally fine. It's totally fine to tease America's team, and again, if you're listening and not watching this, there were air quotes on that,  
 
 

Carl: There was, 
 
 

Dan: were heavy,  
 
 

Michael: air quotes. 
 
 

Dan: I think. I think you could almost hear those. 
 
 

Carl: I heard the quotes. 
 
 

Michael: I think you could because this finger's got a little arthritis in it. 
 
 

Carl: You know what when you're at that level of athleticism 
 
 

Michael: Me, like me. 
 
 

Carl: I. Yeah like Michael, it it's hard to it's hard to get trampled on national tv. 
 
 

And so I felt bad for them a little bit. But you know what, green Bay pulled it together and that's why I always told my kids that, that's why you play the game and you don't go by the stats 
 
 

because it's what you do that day at that time and all the things that we're doing. 
 
 

The athletics for in, in high school and grade school is to prepare yourself [00:32:00] not for a professional, sports team, but for life itself and your jobs or your business in the future. And, some things that, it doesn't matter if you try real hard. You, there's gonna be ups and downs. Deal with it and just give it your best effort every time. But there's gonna be downs. Learn how to get up after those. 
 
 

Michael: If you have a bad day as a portrait photographer, at least it wasn't on national television. 
 
 

Carl: exactly. 
 
 

Dan: Or Right. Or just experiment, try new things, get the safe stuff, but then try a new type of lighting thing. Like you're not doing brain surgery, you're not, 
 
 

Carl: Run flick. 
 
 

Dan: Yeah, exactly. It's a fun play. You never know what could happen. Yeah. Experiment, and then you're like, wow, that's. That's cool. That's something that I normally wouldn't do, and it turned out awesome. Just step outside of your comfort zone and that's how you're gonna get better, and that's how you're gonna improve and that's how you [00:33:00] stumble upon maybe a new style that you created 
 
 

for yourself, or you just fail completely and be like, huh, that's fine. 
 
 

No one's gonna see it. 
 
 

Carl: Yep. 
 
 

Michael: If you shoot it and you try something new and you shoot it and it sucks, you learn not to do that. So you're always learning something.  
 
 

Carl: That's what 
 
 

practice is. If you fall on your face, so  
 
 

Dan: Talking about practice, 
 
 

Carl: Yeah. Playoffs. 
 
 

playoffs, 
 
 

Playoffs. I love all that. Came back by the way. 
 
 

Dan: it never went away. 
 
 

That's  
 
 

Michael: went away. It was just a, they just had Jim Mora in an ad for something. I can't  
 
 

Dan: Yeah.  
 
 

Carl: That's.  
 
 

Dan: I think that's what Kara was saying. Yeah. Yeah. 
 
 

Carl: I'm like, I 
 
 

can't believe they that. I wonder how many  
 
 

Dan: yeah, the commercial was just on, I was freaking dying laughing. That's so great.  
 
 

Carl: me  
 
 

Dan: Note to Hollywood, 
 
 

For all you Hollywood executives that listen to our podcast come up with something new, experiment [00:34:00] with a new idea, I. 
 
 

Carl: I'm  
 
 

Dan: But again, so back to that, they're playing it safe because they know what works, they know what brings in money, but then you end up getting all the same stuff. 
 
 

It just becomes the same old mediocrity and there's nothing new. There's nothing exciting, 
 
 

Carl: It doesn't turn  
 
 

Dan: because they're afraid to fail. They have so many big board executives saying, this is the way it's gotta be. And we, bottom line, but. Us as creatives. Us as sole proprietors. Go nuts. 
 
 

Michael: Look at they just had the Emmys the other night in the Golden Globes, like a week or so ago. A lot of the stuff that wins awards, it's new stuff. People took some risks,  
 
 

Carl: yep. I guarantee they fell on their face a few times. Hey, did you guys see the post today? The Taylor Swift post, it was, there's, it is like a 
 
 

Michael: I. 
 
 

Carl: it. It wasn't from her, it was, I don't know who posted it, but it was a [00:35:00] split image. So on the top was, this band on it looked like some kind of carnival with the, like the lake shore or something behind it. 
 
 

And on the front of the stage, it was just a little stage in the front. It's this great big paper banner. It said Taylor Swift. And then in the bottom it was like the whole stadium and millions of people, whatever. And it said, yeah, this is what hard work and a little luck can get you or something like that, and 
 
 

dream. Don't be afraid to dream big. And I thought, good message. I. Not a huge fan, but great. Great message. What the heck? 
 
 

Michael: Did you see what Farm said about Taylor Swift? Oh my gosh. So Brett  
 
 

Dan: Was that.  
 
 

Michael: that was a real quote. Yeah. Yeah, Brett Farber is saying, oh, she's just riding on it. Kinda like she's riding on his coattails. She's trying to use this for publicity and it's like she's worth a billion plus dollars. 
 
 

Travis Kel, I don't know, 
 
 

In that relationship, he is [00:36:00] way down the totem pole. 
 
 

Carl: way down. You talking about us, like marrying up. That's, 
 
 

and we did. We all did. But 
 
 

Michael: Yeah. Yeah. 
 
 

Carl: that's a whole new level of yeah.  
 
 

Dan: I'll go back to the quarterbacks in Green Bay. After 10 years they get a little cuckoo and then they go to the jet 
 
 

Michael: That's right. Exactly. 
 
 

Carl: It's a  
 
 

Dan: full circle.  
 
 

Michael: They get injured or they take some naughty photos.  
 
 

Carl: You know what though? Roger's kind of broke that mold though. He didn't end up going to those purple people. 
 
 

Dan: Not yet. 
 
 

Michael: he still might. 
 
 

Carl: That's  
 
 

Dan: Yeah. 
 
 

There's still time. 
 
 

Michael: He still might. 
 
 

Carl: How many fans are we gonna irritate? Alright. Okay. We already. 
 
 

Michael: A lot. Because we've turned into our, to the NFL podcast now. 
 
 

Carl: Yeah, we can piss off some Bears fans yet. I'm sure we 
 
 

Michael: Oh. I think they're all hibernating now anyway. 
 
 

Carl: That's true. I [00:37:00] don't blame them. It's cold  
 
 

Dan: Yeah.  
 
 

Michael: All right. We got any parting shots? Otherwise,  
 
 

Carl: We'll get lasagna.  
 
 

Michael: I, know I got lasagna to go eat the photo. Happy Hour is sponsored in part by Olli, America's top rated Raco. Now you bite your tongue. 
 
 

Carl: Chef 
 
 

Michael: I taught my son how to make lasagna just before he came on for the podcast. So I had 'em, chop on the onions, had 'em, squeezing the garlic. 
 
 

I had 'em doing all that stuff  
 
 

Carl: making the noodles 
 
 

Michael: I didn't do a best ml, I did a, the Kota and the  
 
 

Dan: Did you fold?  
 
 

Michael: oh, yeah we fold Adam, fold it and, yeah. Yeah. So total Happy Hours. Also sponsored by seniors Unlocked. Go to seniors on lock.com and by Carl's coaching. I don't know where you go for that, but  
 
 

Carl: We are back open again. I'm opening back up, so 
 
 

if you want anytime on Zoom call live with me talking about your [00:38:00] images. Go to my normal website, photo images by carl.net or so Carl at photo images by carl.net and, uh, we'll hook you up. 
 
 

Michael: Cool. Get y'all ified.  
 
 

Carl: Teach find.  
 
 

Michael: ified. And if you haven't been out to the new gomo light.com store thing,  
 
 

Carl: Oh yeah. It's a cool store. 
 
 

Dan: slick new website. 
 
 

Michael: Okay. I go see it. You gotta see all those, you gotta see the new kits there. From all of my protein people like Dan and Carl, they put their stuff together and you can buy it and get a discount and it's all real good,  
 
 

Carl: good. Your stuff. 
 
 

Dan: the kits might even get a free cheese head there with it, eh? For packing shipping, 
 
 

Michael: Oh you're spend enough money, you can get yourself a cheese head there. 
 
 

Carl: if you 
 
 

buy it.  
 
 

Michael: I might even toss in some kdds 
 
 

Carl: Oh, 
 
 

Dan: kd.  
 
 

Carl: me 
 
 

not being in Wisconsin 
 
 

Michael: And don't tell the feds about it. I might send you some spotted cow too. 
 
 

Dan: Ooh, [00:39:00]  
 
 

Carl: Ooh. 
 
 

From New,  
 
 

Dan: if. 
 
 

Carl: only sold in Wisconsin. A 
 
 

Dan: if you throw in a real old fashioned area, you 
 
 

Something  
 
 

Michael: oh. I gotta draw the line  
 
 

Carl: have a muddle. You gotta use a muddle. 
 
 

Michael: Oh. But if I'm gonna throw in an old fashioned, I gotta throw in a couple of perks there. 
 
 

Carl: That's 
 
 

Dan: you had to get the 
 
 

perch in there. It's A Friday fish fry with the old fashioned,  
 
 

Michael: It's 
 
 

Dan: with the 
 
 

Michael: cold out there. I can ship the perch. 
 
 

Carl: That's true. Actually. That is true. We can ship that kind of stuff. This time of year, 
 
 

I'm gonna have Leni send me some cheese. It just occurred to me We can 
 
 

Michael: You're gonna get some perch. 
 
 

Dan: It just occurred to you. 
 
 

Carl: Occurred. 
 
 

Michael: Oh. 
 
 

Oh. That's a good one to end on. Till next time, Kurds to you. 
 
 

Carl: Cheers. 
 
 

​