Photo Happy Hour

A fun and engaging chat about anything and everything you need to know to be a professional photographer. Loose, casual, and light-hearted, your hosts, master photographers Carl Caylor, Dan Frievalt, and Michael Mowbray, tip back their favorite drinks and provide a ton of insight on how to run a successful photography business. Helpful, sometimes intelligent, and always entertaining.

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Photo Happy Hour

Branding and AI

April 21, 2025 • Michael Mowbray, Carl Caylor, Dan Frievalt • Season 6 • Episode 91

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Do you struggle with maintaining a consistent brand voice? One important benefit of incorporating AI like ChatGPT into your marketing workflow is that it can help you create a more consistent brand voice, which will make your messaging much more powerful overall. In this episode, we talk about branding and AI, and how it can help you be more effective and efficient.

Brought to you in part by Color Inc. https://colorincprolab.com/

Photo Happy Hour is also brought to you by MoLight, Seniors Unlocked, and Carl's Coaching Corner.

Your Hosts:
Michael Mowbray, M. Photog., Cr., owns Beautiful Portraits by Michael in DeForest (Madison), Wisconsin, and MoLight. Learn more at:
https://www.beautifulportraits.com
https://www.gomolight.com

Dan Frievalt, M.Photog., M. Artist, Cr., owns Frievalt Photography in DePere (Green Bay), Wisconsin, and runs Seniors Unlocked. Learn more at
https://www.frievaltphotography.com
https://store.seniorsunlocked.com

Carl Caylor, M. Photog., Cr., ASP-Fellow, Kodak Alaris Mentor, owns Photo Images by Carl in Holland, Michigan, and also runs Carl's Coaching Corner. Learn more at:
https://www.photoimagesbycarl.net

MoLight offers more than 20 different MoLight -brand softboxes and modifiers.